Case study · Olea Skin
5.4× ROAS
- Client
- Olea Skin
- Industry
- Beauty and cosmetics
- Year
- 2025
The challenge
Social media, advertising and email marketing in a single growth system for a natural skincare brand sold online.
Olea Skin had a well-loved product but stalled growth. Campaigns kept getting more expensive, social media was a constant struggle and almost no customers came back for a second purchase.
The solution
La soluzione
We built a single ecosystem: social content designed to double as ad creative, tested every week and scaled only when the data confirms it.
We restructured the Meta and TikTok campaigns by funnel stage, with hand-picked creators and reliable tracking. The budget goes where it truly drives sales.
With the CRM, we set up automated welcome, how-to and scheduled replenishment flows. Today, a significant share of revenue comes from returning customers.
The results
Numbers, not promises.
5.4×
Average campaign ROAS
37%
Revenue from email and automation
2.6×
Repurchase rate
+120K
Social media community
“For the first time, social, campaigns and email speak the same language. And revenue grows month after month.”
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