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Portrait of Giulia Moretti in a renovated space with natural light, lime-washed walls and wooden furniture

Case study · Giulia Moretti

+48K followers in 12 months

Client
Giulia Moretti
Industry
Architecture
Year
2025
Services
Personal BrandingSocial Media ManagementContent and Production

The challenge

We turned an architect’s expertise into a recognizable personal brand that brings in clients and collaborations.

Giulia had outstanding projects but no online presence. Clients came only through word of mouth, and her work stayed invisible to anyone who didn’t already know her.

Instagram profile grid with projects, on-site videos and quotes in a consistent tone of voice

The solution

La soluzione

We defined her positioning: interior architecture for people who want bright, timeless homes. From there came a tone of voice, a visual identity and three content pillars.

Every month, we run a production day: photos, vertical video, interviews and on-site footage. That material becomes an editorial plan for Instagram, LinkedIn and TikTok.

We manage publishing, community and brand partnerships, with a monthly report that connects content to quote requests and projects won.

  • Photo set during the shoot of a before-and-after renovation video
  • Slide from an educational carousel on natural light in interiors, laid out in the brand’s style
  • Portrait of Giulia Moretti in a renovated space with natural light, lime-washed walls and wooden furniture

The results

Numbers, not promises.

+48K

New followers in 12 months

3.2M

Content views

64

Qualified quote requests

“Today, clients reach out already knowing how I work. It’s the biggest change of my career.”
Giulia Moretti, Architect and founder, Studio Moretti

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