
Case study · Giulia Moretti
+48K followers in 12 months
- Client
- Giulia Moretti
- Industry
- Architecture
- Year
- 2025
The challenge
We turned an architect’s expertise into a recognizable personal brand that brings in clients and collaborations.
Giulia had outstanding projects but no online presence. Clients came only through word of mouth, and her work stayed invisible to anyone who didn’t already know her.

The solution
La soluzione
We defined her positioning: interior architecture for people who want bright, timeless homes. From there came a tone of voice, a visual identity and three content pillars.
Every month, we run a production day: photos, vertical video, interviews and on-site footage. That material becomes an editorial plan for Instagram, LinkedIn and TikTok.
We manage publishing, community and brand partnerships, with a monthly report that connects content to quote requests and projects won.
The results
Numbers, not promises.
+48K
New followers in 12 months
3.2M
Content views
64
Qualified quote requests
“Today, clients reach out already knowing how I work. It’s the biggest change of my career.”
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