Case study · Vela Hotels
+64% direct bookings
- Client
- Vela Hotels
- Industry
- Hospitality
- Year
- 2026
The challenge
A new website, an integrated booking engine and an SEO strategy for a group of coastal boutique hotels.
More than 70% of bookings came through online travel platforms, with hefty commissions. The old website was slow, barely visible on Google and hard to use on a smartphone.
The solution
La soluzione
We designed a website that sells the experience before the room: video, local stories and an always-visible booking engine with a best-price guarantee.
The new content architecture covers every property, experience and destination. With technical and local SEO, the site now ranks for the searches that truly matter, in Italian, English and German.
Google Hotel Ads and Meta campaigns reach people who have already searched for the hotels and bring them back to the website, where booking costs less.
The results
Numbers, not promises.
+64%
Direct bookings
+210%
Organic traffic
−28%
Commission costs
98
Mobile Lighthouse score
“Our website has become our front desk. Beautiful, fast and, above all, profitable.”
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